David Biernbaum... Since 1977, is a consumer packaged goods professional in the field of marketing, retail sales, broker management, and business development.
Has a far-reaching background and resilient career building equity for major consumer packaged goods (CPG) companies
And also several start up’s and young companies, with national brands, niche brands, licensed, private label, and all types of specialty brands in HBC, OTC, GM, Oral Care, Non-Foods, and consumer electronics.
At (GSK) Beecham; led initial launch of Aquafresh toothpaste, a major global brand.
National leadership and new licensing agreements elevated Zooth Inc. to its market dominance leading to it’s acquisition by the Gillette Co. and then Procter and Gamble.
As Senior VP., led Vi-Jon Laboratories to become a major force in HBC private label leading to its highly profitable merger and industry dominance the company still builds on even today.
At The Gillette Company’s Oral B Laboratories; led sales forces through high-impact maneuvers often shattering record sales and breaking competition.
Highly successful development of several niche and specialty brands; examples include TheraBreath, Fresh & Go, Milkscreen nursing products, and Mineral Ice.
For Abbott Laboratories and Beecham Products; led regional launches for brand names such as Selsun Blue, Murine, Faultless, Tronolane, Cling Free Sheets, Calgon, Massengill, and Fruit Fresh.
As a transition consultant for a new owner at Medallion Foods; took over as interim president then re-staffed the company with great results and lasting success.
As COO at Ultradata Systems, Inc; licensed travel information computers to companies such as Rand McNally, AAA, Lucent Technologies, etc.
Launched several oral care products in the mass markets to raise funds for The Susan G. Komen Breast Cancer Research organization.
Current client companies (and brands) include ZarBee’s Honey Naturals Cough Syrups, Smart Mouth Oral Rinse, iWhite/Sylphar, LiceGuard, iOnBeauty implements, Triumph Pharmaceuticals, ARR Health Technologies, Cause Care LLC, Vered Cosmetique, Procter and Gamble, and others.
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