Driving strong results and company value in consumer goods is my history and expertise.
David Biernbaum Introduction and Background
Consumer Packaged Goods Leadership:
Total expertise and comprehensive mentoring comes in one small package!
David Biernbaum Senior Marketing and Business Development Consultant David Biernbaum Associates
David Biernbaum is a consumer packaged goods specialist in the field of marketing, retail sales, and business development, with a far-reaching background and resilient history developing major national brands, niche items, licensed goods, and premium store brands.
Highlights:
David Biernbaum contributed on developmental leadership teams with major multinational companies such as Smith Kline Beecham, Abbott Laboratories, and Gillette, helping to launch highly successful brands such as Aquafresh, Selsun Blue, and Oral-B brands, while holding executive and management leadership positions and developing many of today's leaders in the consumer goods industry.
"Hands-on," David Biernbaum develops, manages, and mentors, direct national sales forces, brokers, and CPG marketing teams. David B's history is building long term equity and success in both large multi-national firms, and rapid development of entrepreneurial brands and small businesses using efficient gorilla approaches to compete.
David Biernbaum's leadership was instrumental to help develop Vi-Jon Laboratories to become a major force in private label personal care products, and Zooth Inc., during its most propelling growth years, helping to lead to it's profitable sale to The Gillette Co. (Procter and Gamble) and more recently, Fresh & Go USA, OraWave LLC, and its formable partnership with the Susan G. Komen organization, and currently he is helping Dr. Harold Katz LLC with a rapid pace of retail growth and development with its current TheraBreath brand and new PerioTherapy brand launches.
David Biernbaum is a frequent columnist, panelist, and contributor for trade shows, instructional workshops, and panels, and has written several columns for trade magazines such as MMR, Chain Drug Review, ECRM Focus, and Private Label Buyer.
David Biernbaum engages in frequent teleconferences and small board room meetings to help companies with trades show strategies, marketing, and sales leadership. More than anything, David has emerged as one of the CPG industry's most useful mentors for small businesses and entrepreneurs doing business with the retail mass markets.
Check out David Biernbaum's "Consultative Coffee Talks" to learn a LOT of what you REALLY want to know (and Need to Know!) about our business, and selling to retail chains.
Specialties:
Hands-on national accounts expertise, Smart broker-management, expert marketing, and savvy communications for today's CPG environment. David conducts small conference room summits where he counsels, teaches, and facilitates strategic discussion and exchanges between small company executives from non competing businesses and categories. For more information call David directly at 314-434-6008 or use the contact form below.
Presently, David Biernbaum is available to help companies in a number of areas including:
Consulting, advising, tutoring and mentoring.
Trade events coaching and planning: E.C.R.M., N.A.C.D.S., GMDC; PLMA; FMI, etc.
Strategic planning, brand, and organizational development.