21 Questions Before Launching Your Brand

  •  DAVID’S FIRST 21 QUESTIONS FOR PROSPECTIVE NEW CLIENTSDear Potential Associate and Client,In order to help you and me have the right conversation about the possibility of working together, and to make the very best use of our mutual time,  please take a few minutes to consider the following 21 questions and discussion topics.  Please do not be concerned if you do not understand some few of these questions or talking points.  If we work together a big part of my job is to help educate, advise and guide you all the way through! 

    Below, these are the types of questions and topics you will eventually need to address with retailers and brokers.  It’s a good list for starters!   Thanks!  Db                                                                                  

  • What are your products? Do you have photos or images?
  • Who is the target market for your products? (Gender, age span, demographics, etc.?)
  • Do you have a brief bio? If not can you describe yourself and your background?
  • Do you have any current distribution in any major retail chain either national or regional?
  • If not, have you or any representatives made any previous attempts to present your products to any major retail chains?
  • Are your products a “fit” for mass markets retail shelves, aisles, or peg boards?
  • Please tell me about your company or organization? How many employees? Who are the major players?
  • Have you previously attended an ECRM or NACDS Marketplace or GMDC with this product?
  • What makes your product different or unique compared with other products within the same or similar space?
  • Will your products expand the “category” or will your products simply take market share away from existing brands already in the stores?
  • Do you have a business plan, marketing plan, and budget in place to drive your products into the mass markets and to generate sell-through?
  • Do you have funding in place for retail slotting allowances and retail co-op promotions?
  • what types of media or other types of energy will you be deploying in order to create awareness, demand, and sales in retail stores?
  • Are your products a “fit” for mass markets retail shelves, aisles, or peg boards?
  • Please tell me about your company or organization? How many employees? Who are the major players?
  • Have you previously attended an ECRM or NACDS Marketplace or GMDC with this product?
  • What makes your product different or unique compared with other products within the same or similar space?
  • Will your products expand the “category” or will your products simply take market share away from existing brands already in the stores?
  • Do you have a business plan, marketing plan, and budget in place to drive your products into the mass markets and to generate sell-through?
  • Do you have funding in place for retail slotting allowances and retail co-op promotions?
  • What types of media or other types of energy will you be deploying in order to create awareness, demand, and sales in retail stores?

David-Biernbaum-Intro-Presentation_NEW.pdf