About David


David Biernbaum is an acclaimed master broker and retail strategist for consumer goods in the health and wellness category who drives success through a loyal network of independent brokers nationwide. Since 1977, he and his team have brought success to more than 200 highly successful consumer brands by providing hands-on, personal service to help them build their brands and increase retail sales without the “big agency” overhead and bureaucracy.

An expert in brand equity development, retail sales and marketing and consumer behavior, David provides consulting, national sales and marketing leadership and business development savvy to his clients at an outsourced cost. He has a history of building efficient approaches that repeatedly provide rapid development of retail sales resulting in major growth and increased equity.

In addition to his day-to-day work, David is also an investor and board member for selected CPG companies who is always on the lookout for the next big brand. He is a “BrainTrust” panelist and blogger on RetailWire.com, a guest editor for CPG Trade Media, and a speaker on consumer goods and retail topics who is frequently quoted in Forbes, CNBC and in industry trade publications.

In 2010, David founded “Consumer Goods & Retail Professionals”, a LinkedIn group for members to share industry information, news, referrals and friendship that now has 70,000 connections. David resides in Chesterfield, Missouri, and is a big fan of local sports, including the St. Louis Cardinals and Blues, as well as the Tigers of the University of Missouri-Columbia, his alma mater.

“Building equity for my clients, brokers, and retail partners, with health and wellness consumer products, is my passion.”

David Biernbaum Products

David's Brand History

A partial List David Biernbaum’s Brand History includes: Aquafresh, Sucrets, Selsun Blue, Germ-X, Clear Eyes, Oral-B, Prilosec, Gillette Sensor, SmartMouth Oral Rinses, Australian Dream Arthritis Cream, ZarBee’s, Sonicare, Australian Dream Arthritis Cream, ZarBee’s, Burt’s Bees, Meta Health Bars, Mineral Ice, Calgon, Murine, Zooth Children’s Licensed Toothbrushes and Toothpaste, Cling-Free Sheets, LiceGuard, Massengill, Tronolane, Susan G. Komen brands, TriCalm Anti-Itch, TheraBreath, OraBrush, Milkscreen, Instead Softcup, Xlear, Spry, RectiCare, and many store-brands, licensed brands, and Rx drugs.

David's Professional Background

Executive, Management, and Consulting Leadership roles in major international companies such as Glaxo-Smith-Kline, The Gillette Co., Oral-B, Abbott Laboratories, and Procter & Gamble. David’s leadership in smaller and mid-level emerging companies includes Vi-Jon Laboratories, Triumph Pharmaceutical (SmartMouth), Dr. Harold Katz, LLC (TheraBreath,) Zooth, Inc., ZarBee’s, Nature’s Health Connection (Australian Dream) UpSpring Baby, Fresh & Go, Inc., and many others.

David's Accomplishments & Accolades

  • David is a strong voice and lobby for entrepreneurial innovative brands. In 2007, upon the downturn of the U.S. economy; a very robust national trend for retailer’s “Sku Rationalization” practices took form, resulting in rapid deletion of smaller brands from retail shelves. David assembled a dynamic team of industry experts including former leaders at IRI, chain retail executives, universities, and trade media, to present David’s white paper to the highest ranking senior executives at the NACDS Annual Meeting at Palm Beach, FL., a gathering of only the highest-ranking senior retail executives, and the top executives of the CPG industry’s largest global consumer goods suppliers and top global pharmaceuticals giants.
  • David’s Industry Leadership includes more than 20 Committee Chairmanships within National Association Chain Drug Stores (NACDS) GMDC and other trade associations, more than 100 ECRM events, several leadership roles with ECRM including consulting directly to the founder and CEO, also as a trainer and advisor.
  • David was a pioneer of Store Branding Trends that led to current modern industry store-branding concepts. A partial list of David’s influences was on private brands developed for Walmart, Walgreens, CVS, Kmart, Rite Aid, Kroger, Target, Kroger, Publix, and many others.
  • David is a Strategic Consultant to Celebrity Brands, developing CPG brands for “once famous,” “almost famous,” and “famous experts,” and a Marketing Consultant to Licensed Brands, often partnering with Disney, Mattel, Warner Bros., Susan G. Komen, AAA Motor Club, and many others; and a Market Developer for Entrepreneurial Brands, often launching products for innovators and category-expanders.