Category Archives: FREE TIPS

Basic needs for a New Consumer Goods Brand

Basic needs for a New Consumer Goods Brand:  David Biernbaum  Funding in place including for:
  1. Retail fees and cost to do business with retailers.
  2. Basic Marketing, Promotion, and Advertising.
  3. Manufacturing, Inventory, Warehousing, Distribution
  4. Cash flow 
Most Common Reasons for Disaster in the first Year:
  • Lack of adequate and proper funding
  • Presenting the retail market pre-maturely
  • Lack of business/marketing plan
  • Lack of marketing energy (funding/plans/execution) after product...
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Prescription for Success in the CPG Retail Business

The Product

In this age of SKU-rationalization, it’s critical your product has a defined market need, point of differentiation and good timing.

The Right People

The CPG retail industry is complex and unforgiving, with hundreds of hidden details and nuances.  Experience PAYS!

The Right Appointments

Retailers operate with specific category planning calendars.  It’s critical to know the proper timing for...
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12 “DB” Tips For NACDS Total Store Expo

  1. If your broker can be at a meeting with an account he or she has a relationship with, take him or her with you!
  2. Don’t ask buyers, “Where are you located and how many stores do you have?”  This indicates you have not done your homework and don’t know the industry.  You lose credibility at the very...
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10 Rules for Retailers on Store Brand Marketing

    1. Your brand must sustain the company's or store's image. Store brands should be viewed as more than margin boosters and serve as reinstatement of the store’s identification. It's important to note that true value-oriented brands build customer loyalty, even through economic downturns and recoveries. The quality of the merchandise should be communicated effectively—not understated nor overstated!
    2. Top...
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12 Most Common Mistakes

  1. Failing to do proper due diligence on the viability of your business idea.
  2. Miscalculating market size, timing, ease of entry and potential market share.
  3. Underestimating financial requirements and timing.
  4. Hiring for convenience, rather than skill requirements. Caution: Friends and relatives might be less expensive, but they probably do not have the right expertise to help you in a very...
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Tips for Hiring the Right Broker for Your Company. Ask good questions!

While these tips are great, this list is NOT exhaustive. Before using these tips call us for a consultation, which will provide the full picture and scope. Special Note:  It’s usually not a good practice to hire the first broker you meet. The interviewing process itself is a valuable learning experience for you and your business.  Interview several...
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Best Practices for Broker Management

True or false?

  1. The best way to identify the right broker is to ask the buyer for a recommendation.
  2. Hire the “hungriest” broker you can find that is in need of more lines to carry.
  3. Show your presentation to several brokers in the market before hiring one.
  4.  Only hire a broker that aggressively asked to represent your product.
  5. Let the...
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