Driving strong results and company value in consumer goods is my history and expertise.
CONSULTATIVE "COFFEE TALKS" with DAVID BIERNBAUM
David Biernbaum holds relaxed consultative "coffee talks"in small groups where he counsels, mentors, and shares hands-on knowledge and information, and also leads practical discussions between non competing consumer goods entrepreneurs (small businesses) selling the retail mass markets.
"We cover what you really need to know about each of the major retail chains; and the practical issues about sales, brokers, trade shows, retailer funding, and tons of other real world concerns that you deal with every day. The small group environment is pragmatic, very honest, friendly, and fun!" --David B.
Many consultants and speakers talk about ideas and practices that work great -- for companies the size of P&G!. They assume ample funding for research, advertising, and expensive technologies. I do understand because I used to work for Gillette. There are no “one size fits all” approaches that work for small and medium sized brands. However, I have made passionate living developing small brands to achieve very high levels of equity over the past several years! Frankly, what’s most important is to avoid the usual mis-information, pitfalls, and wrong assumptions about retailers, brokers, the mass markets and more. If we knew then what we know now…..Since 1977, I have learned so very, very, much about retail, the mass markets, merchandising, sales and sales management, brokers, buyers, trade shows, booths, packaging, POG’s, etc…… Let’s have coffee!
-- David B
We cover what You Really Want to Know.
“COFFE TALK GROUPS”
A very worthwhile investment!
(Limited to groups of 8 or fewer people.)
Only $295 per Person (4 hours / Half Day)
St. Louis / Chicago / L.A.
Other Locations
Individual Consulting, Teleconferencing,
NACDS/ECRM Consulting also available.
david@biernbaum.com
(314) 434-6008
CALL DAVID BIERNBAUM FOR TELEPHONE OR IN-PERSON CONSULTING BEFORE YOUR TRADE SHOWS.
NACDS Marketplace and NACDS Meet the Market, GMDC, ECRM, FMI, CDMA, etc.
"Too many times during a trade show, or after a trade show, I hear people say, 'the show was dead,' or 'we wasted our money,' or 'the buyers walked right by us and didn't stop."
Candidly, in most instances, there were steps that could have been taken to make ANY trade show very productive for ANYONE! (Absolutely! I promise!) I will show you how, step by step, to get GREAT RESULTS from ECRM, NACDS Marketplace and NACDS Meet the Market, GMDC, ECRM, FMI, CDMA, and all the rest.
Trade shows are expensive but only if you don't maximize your planning and opportunities in ADVANCE of the trade show, DURING the entire process of the show, and AFTER the show. I will show you HOW!" -- David Biernbaum
ECRM-EPPS events are MAJOR opportunities for entrepreneurs and small businesses desiring to sell major retail chains....IF, IF, IF....you approach it completely the right way, before, during, and after. David Biernbaum is a leading consultant for ECRM.
GMDC events are excellent for small companies, emerging brands, and entrepreneurs. BUT, don't sign up and go unprepared. David Biernbaum will get you ready to ROCK at GMDC!
Consultative Coffee Talks with David Biernbaum
David Biernbaum helps Entrepreneurs and Small Business get a piece of market share!
As a small brand you might get one chance when you drive up to this sign. David Biernbaum will coach you and your team to be sure you make the most of it.
Not all retail chains are the same. David Biernbaum discusses the differentiation of criteria, objectives, and goals.
Each chain drug retailer looks and approaches the business of product assortment in unique and different ways.
Over the past couple of years the industry has changed through mergers and acquisitions. You have fewer retail chains to sell but each one is much larger than anytime in the past.
Whether you are using brokers, direct salespeople, or none of the above, it's essential to go into a retail headquarters no less than completely prepared, the FIRST time.
In our Consultative Coffee Talks we talk about our business with complete honesty and candor. And We Do Have Fun!
This is the lovable David Biernbaum talking to one of the groups in a causal enviornment, a Consultative "Coffee Talk" Meeting.
NACDS Marketplace, Meet the Market, and other NACDS events, are essential opportunities but only IF and WHEN these events are approached, planned, and executed, the right way! David Biernbaum teaches many outside-the-box techniques to give your company MAXIMUM benefits - Before, During, And After these events. Call David for some fast and efficient coaching!
