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BUSINESS DEVELOPMENT CONSULTING

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CONSULTING 
  • CONSUMER GOODS RETAIL
  • CONSUMER GOODS MARKETING
  • RETAIL APPOINTMENTS
  • PRESENTATIONS DEVELOPMENT
  • TRADE SHOW MENTORING
  • ECRM/NACDS TSE/GMDC
  • STRATEGY /BUSINESS DEVELOPMENT
  • BROKER- MANAGEMENT TRAINING
  • CEO/LEADERSHIP TRAINING
  • SALES MANAGER TRAINING
  • BOARD ADVISORY
  • ADVISER/MENTOR
  • CPG/RETAIL COACHING/ADVICE/ AND ALMOST ANYTHING CPG  BUSINESS RELATED!
BUSINESS DEVELOPMENT
  • NATIONAL SALES/MASTER-BROKER
  • NATIONAL ACCOUNTS DEVELOPMENT
  • STRATEGIC MARKETING/ADVERTISING
  • TRADE EVENTS LEADERSHIP ECRM, NACDS, NACDS ANNUAL MEETING, GMDC, ETC.
  • SENIOR TRADE BUSINESS RELATIONS
  • STRATEGIC PARTNERSHIPS
  • PACKAGE...
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Basic needs for a New Consumer Goods Brand

Basic needs for a New Consumer Goods Brand:  David Biernbaum  Funding in place including for:
  1. Retail fees and cost to do business with retailers.
  2. Basic Marketing, Promotion, and Advertising.
  3. Manufacturing, Inventory, Warehousing, Distribution
  4. Cash flow 
Most Common Reasons for Disaster in the first Year:
  • Lack of adequate and proper funding
  • Presenting the retail market pre-maturely
  • Lack of business/marketing plan
  • Lack of marketing energy (funding/plans/execution) after product...
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Celebrity Endorsements – You Never Know

  Just a few years ago for one of my clients we lined up some then “little known” celebrities to endorse the product. Included were Rihanna, Tierra Mari, Katherine Heigl, Kate Walsh, Traci Bingham, and James Denton. None were yet big stars when this photo was taken! The celebs were holding their OraWave Pink Ribbon Twin...
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Australian Dream

AustralianDreamBoxes-300x177 A premium arthritis cream with pharmaceutical grade ingredients. We offer every consumer an “Empty Jar Guarantee.” Odor-free, no skin irritation or burning, no colored dyes, greaseless, fast absorption and Paraben-free.  AD AD PAGES (more…)...
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Smart Mouth Mouthwash

SM_GROUP Strong tasting mouthwash, mints, or mouthwashes that burn, might give you a false sense of security. In fact most other mouthwashes simply mask, or cover up, bad breath. And not for long. But Smart Mouth actually neutralizes bad breath. Read more

Smart Consumer Goods Tap Into David Biernbaum’s Experience And Hands-On Knowledge

On May 31st David Biernbaum will be leading a seminar in St. Louis discussing topics such as strategic marketing plans and common mistakes of retailers.

St. Louis, Mo. (PRWEB) May 20, 2007 -- For privately held, moderate-to-midsized consumer packaged goods companies, marketing and sales consultant David Biernbaum is their David vs. Goliath. For more than 27 years, Biernbaum has helped companies maneuver the sea of competition...
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Manufacturers Urged to Consider Consultants

BUSINESS SESSION 1:

SAN DIEGO — “Niche manufacturers are an important part of NACDS Marketplace, but these smaller companies typically are new to the industry and have a great deal to learn when it comes to successfully bringing their products to market. Looking to help inform these fledgling companies on the critical role of a sales and...
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SKU Rationalization

David Biernbaum heading a Task Force Group to address retailer’s senior management about (SKU) over-rationalization.

All Clients, Associates and Industry Friends:   To help reverse the current retail trend for omitting small brands, licenses, specialties and niche products from retail POG’s, I am teaming up with four distinguished colleagues (other consultants and industry leaders) on addressing the topic...
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