What Can David Do For You?

DAVID BIERNBAUM CONNECTS ALL STAGES OF DEVELOPMENT

PERSONAL INTRODUCTION!

“Helping consumer goods companies drive success and build equity is my expertise and passion.”

I make a great living in the field that I genuinely love.  Most of my awake hours are devoted to my clients, associates, and the companies I work with and represent. However, candidly and undeniably, I’m very selective with taking on new clients, new roles, or new responsibilities.

My role with clients fall into two categories

A.) I serve some of my clients in the role of a “MASTER-BROKER” meaning that I take the lead role in driving the business on a NATIONAL SALES basis with all of the regional brokers and with every retail account and with your dedicated team at the company.

B.) For other clients, where I am not a master-broker, I am strictly a dedicated CONSULTANT, ADVISER, MENTOR, or director in any of a variety of capacities.

CONSULTANT

  • CONSUMER GOODS RETAIL
  • CONSUMER GOODS MARKETING
  • RETAIL APPOINTMENTS
  • PRESENTATIONS DEVELOPMENT
  • TRADE SHOW MENTORING
  • ECRM/NACDS TSE/GMDC
  • STRATEGY /BUSINESS DEVELOPMENT
  • BROKER- MANAGEMENT TRAINING
  • CEO/LEADERSHIP TRAINING
  • SALES MANAGER TRAINING
  • BOARD ADVISORY
  • CPG/RETAIL COACHING/ADVICE/ AND ALMOST ANYTHING CPG  BUSINESS RELATED! 

BUSINESS DEVELOPMENT

  • NATIONAL SALES/MASTER-BROKER
  • NATIONAL ACCOUNTS DEVELOPMENT
  • STRATEGIC MARKETING/ADVERTISING
  • TRADE EVENTS LEADERSHIP ECRM, NACDS, NACDS ANNUAL MEETING, GMDC, ETC.
  • SENIOR TRADE BUSINESS RELATIONS
  • STRATEGIC PARTNERSHIPS
  • PACKAGE DESIGN (a)
  • ADVERTISING (b)
  • PUBLIC RELATIONS (c)
  • TOTAL COMPREHENSIVE BUSINESS EQUITY DEVELOPMENT!

a/b/c  DAVID BIERNBAUM HAS RELATIONSHIPS WITH AMAZING PEOPLE IN ADVERTISING, PR, TRADE MEDIA, ETC

JUST FOR STARTERS NO MATTER WHICH CAPACITY OR ROLE, DAVID HELPS YOU TO AVOID THE 7 “DISCONNECTS!” 

  1. Mismanagement of sales reps and brokers by failing to skillfully “manage” everything they do. It is often “fatal” to send a broker alone to “show” your product to a retailer without adequate preparation. You want to send them with a skilled master broker, ensuring you project the complete and comprehensive message you want and need delivered. Also, too many young companies hire a broker here, and a broker there, without mapping out a thoughtful comprehensive coverage plan for every footprint in the nation.
  2. Incomplete retail presentation without the essential elements of a comprehensive proposal.
  3. Having poor package design with incorrect markings for the “real world” of retail stores, shelf environment, consumer behavior, gender, target market, etc.
  4. Being out-finessed by the often overlooked indirect hidden competition.
  5. Underestimating the true costs and commitments for retail distribution, pricing and promotion.
  6. Being pressed into an unfavorable deal by a retailer or broker that you will never overcome.
  7. Having your product hit the shelves without an action plan to drive sufficient velocity. The result: the product is delisted after just a few months… game over!